Colorado Public Television’s KBDI-TV is implementing BroadView Software’s integrated traffic and programming solution as part of its transition to digital multicasting.
The installation marks the penultimate step in KBDI’s six-phase transition-to-digital master plan and will enable a broad range of new programming options.
According to station president and general manager Willard Rowland Jr., BroadView Software will let KBDI effectively mange content and underwriters that the station's multicast is introducing to public broadcasting.
The ultimate aim of leveraging the new multicast streams with Broadview’s managerial capabilities is to enable KBDI to create a new model of programming and financial independence.
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