Ad spend drops 15 percent in first half of 09, says Nielsen
Sep 2, 2009 1:53 PM
Advertising across all media in the United States fell 15.4 percent during the first half of the year compared to the same period in 2008, a decline of more than $10.3 billion, according to figures released Sept. 1 from The Nielsen Company.
Preliminary figures put total U.S. ad spend in the first half of the year at $56.9 billion, the company reported.
Network television saw a decline of 7 percent from the same period in 08. Spot TV in the top 100 DMAs declined 17.4 percent, and in the 101-210 DMAs, it fell 32.1 percent compared to the first half of 2008. According to Nielsen, cable TV was the only category to see an increase in the first half, up 1.5 percent compared to the same period in 08.
Other media suffered as well. Network radio ad spending was off 9 percent, local newspaper ad spend fell 13.2 percent, national newspaper ad dollars dropped 22.8 percent and local Sunday supplements cratered, down 45.7 percent, for the period, the figures revealed.
By category, automotive ad spend at the factory and dealer association level dropped 31.4 percent to $3.7 billion for the period. Local auto dealership ad spending declined 26.2 percent to $1.7 billion for the first half of the year. Together, ad spending by the top 10 product categories was off 12.1 percent, to $17.7 billion, for the period.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. Thats the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
