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AtomFilms rebrands as Atom.com, Atom TV with multiplatform distribution strategy
Jul 15, 2008 8:00 AM
Verizon will sponsor Atom.com's edgy comedy across all three screens.
MTV Networks has rebranded the strategic partnership between Comedy Central and online video pioneer AtomFilms as Atom.com. Atom.com will become Comedy Central’s exclusive partner for development and distribution of original comedy broadband programming.
A digital comedy network for young men that distributes original content across the Internet, mobile phones and television, Atom.com incubates new talent and concepts for the TV network. The Atom.com Web site launch followed Comedy Central's premiere of the Atom TV series. Verizon Wireless has signed on as the launch sponsor of both Atom.com and Atom TV and is rebroadcasting Atom TV on its V Cast mobile network.
The new Atom.com brings professional and user-generated content (UGC) together on one site. Visitors will find a new logo, design, creative identity and navigation across tens of thousands of videos, animations and flash games categorized in dozens of channels and segmented between “pro videos” and “user videos.”
The site’s other new features include:
Upload Showdown, the weekly UGC competition in which Atom users vote for which new uploads should “go pro,” get paid and get a spot on Atom TV on Comedy Central
Video overlay advertising packages that dramatically reduce the frequency of interruptive preroll video ads
Higher quality video streaming and video players in more locations throughout the site
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
