UK consumer survey provides mobile TV adoption tipping points
Jul 1, 2008 8:00 AM
Strikingly similar to the April results for the U.S. version of the survey, QuickPlay Media’s recent independent survey shows consumer viewing figures on mobile TV and video services in the UK that suggest that the last hurdle for mobile TV is marketing and selling data-based services to the wider public.
Nearly half — 44 percent — of UK consumers don't know if their mobile operator even offers a mobile TV and video service. A third — 33 percent — of those questioned cited cost as the main barrier for not accessing mobile TV.
Two-thirds — 65 percent — of consumers expressed willingness to watch ads on their mobile phones to access free or discounted TV and video content.
The study also found that 41 percent of consumers have already watched TV or videos on a mobile phone, with 18 percent watching more than once a week.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
