RIM purchased Cellmania for its app store. Image courtesy Blackberry Cool.
Consumers’ desire for apps will push acceptance of in-app ads, said a report from Parks Associates, which estimated the value of the mobile apps ad sector to be $860 million in 2014. The company’s latest report showed that 46 percent of adults 18 to 34 were “either indifferent to in-app ads or willing to endure them in free mobile apps.” Mobile app profits will reach $2 billion by this year’s end, said Parks Associates analyst Heather Way, and double to $4 billion by 2014. The seemingly insatiable demand for apps is also spurring a buying frenzy among the big players, she added, pointing to Research in Motion’s purchase of Cellmania for its BlackBerry App World storefront, which just surpassed 10,000 apps.
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
