Pilat Media adds automatic ad insertion to IBMS system
May 20, 2008 12:47 PM
Pilat Media has added an application to its Integrated Broadcast Management System (IBMS) that enables advertising to be automatically inserted according to the household or individual subscriber profile across digital, IPTV and mobile TV platforms.
The IBMS is a multichannel airtime sales, traffic and program management solution that analyzes rates and ratings as well as inventory usage and yield. It interfaces with all major video distribution systems to calculate reach and frequency to track spot availability against contractual target goals. The new addressable advertising application allows the automatic execution of both traditional and targeted advertising from one system. Advertising can be specified to the household or consumer, program viewed, time of day and location.
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