Some over-the-air viewers will give up TV after transition
Oct 27, 2008 2:42 PM
On Feb. 17, 2009, about one-fifth of existing over-the-air TV viewers will let their sets “go dark,” according to a new survey by ABI Research. If true, 20 percent of current OTA viewers will give up their TV after the transition.
About 10 percent of viewers will switch to cable or satellite services, while 70 percent plan to attach a digital-to-analog converter box to their TVs, the ABI survey found. No mention was made of whether those viewers would have to install new antennas, as other surveys have found they will.
“Our survey data suggest that the net result of consumers’ choices after analog switch-off will be a drop in overall terrestrial viewing,” said Steve Wilson, a principal analyst at ABI Research.
The firm conducted the Web-based survey of 1002 U.S. consumers in April 2008.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
