QUALCOMM continues to expand mobile TV its own way by introducing FLO TV on smart books — a category that the company defined as devices combining a computer's processing power and storage capacity with a telephone's ease of communication — with a new user interface designed to deliver an "immersive entertainment experience."
Running on Snapdragon-based devices, the new interface, brings live, linear video together with Web content in a single, six-window user interface that integrates news, weather, TV, games, time-shifted viewing and social media, as well as stored music and video, said Mona Klausing, senior manager of public relations at QUALCOMM MediaFLO Technologies.
For example, fans watching a live sports match can receive real-time data streams about athletes and team stats while also chatting with other fans around the world.
One of the more interesting aspects of FLO's new interface is its inclusion of an e-reader. Broadcast offers clear advantages for delivering the rich media's large data files, Klausing said. FLO TV is clearly hoping that consumers will start seeing those advantages. "We're looking at evolving consumer behavior, to marry those things [content] together in a social experience." Expect to see more interactive applications in the future from FLO TV, as well as new services such as event passes.
At the 2010 NAB Show, QUALCOMM debuted FLO mobile on Snapdragon smart books.