A LOOK AT THE STATE OF THE INDUSTRY
A Revolution in Broadcast Technologies

Today's broadcast engineers are in the midst of a technology revolution that is changing the definition of their business, customer expectations, and the speed and breadth at which content is delivered.

Quote

Impact of Changing Technology:

  • New definition of the broadcaster's business model
  • New ways media content is delivered (IPTV, mobile devices, etc.)
  • New formats via which content is viewed (HDTV, 3D, etc.)
  • Increasing customer expectations

Customer Loyalty is Changing:

  • Caused by expanded options and changing consumption patterns
  • Less loyal to traditional programs, networks, and media used to access content

Broadcasters are Under Greater Pressure:

  • To invest in new technology (79%)
  • To select the correct new technology from the alternatives (81%)
  • To make technology decisions more quickly to gain/retain competitive edge (74%)

Broadcasters Feel Decisions Bring Greater Risk:

  • 2/3 of broadcast professionals feel more risk when making a decision about technology investments
  • More than half of broadcasters now involve corporate management to a higher degree

Quote

As a Result, Vendor Relationships are Changing:

  • 59% of buyers require more support
  • 54% hold vendors more accountable for performance
  • 52% have a more rigorous and analytical evaluation process
  • 80% are more likely to evaluate a broader range of technology/vendor options before purchasing

WHAT CAN VENDORS DO?
Build Your Brand

As buyers continue to make more objective decisions and evaluate a wider range of companies before purchasing, it becomes increasingly critical to brand your products more aggressively to:

  • Build and maintain awareness of your company and what your stand for
  • Create perceptions about the quality of your products/services
  • Position your products/services vs. the competition
  • Build preferences among buyers before they enter the purchasing process

  89% of buyers want insight into a company and their equipment via a vendor's communication program  

The Goal: Lay the proper foundation with those buyers who lead their company's adoption of technology.

WHAT'S THE NEXT STEP?

Team up with Broadcast Engineering the media source that reaches the decision makers positioned to choose which brands are worth investing in—and when. An integrated marketing program with Broadcast Engineering's leading suite of media is where you will build your brand, identify prospects and increase sales.

"The Broadcast Industry: Changing Dynamics in the Adoption of Technology," an independent study conducted by Martin Akel and Associates, June 2010

CONTACT YOUR SALES MANAGER

Emily Kalmus

 

Emily Kalmus - Eastern Sales Manager

312.840.8473
emily.kalmus@penton.com







George W. Watts III

 

George W. Watts III - Western Sales Manager
360.546.0379
georgeww3@aol.com







Richard Woolley

 

Richard Woolley - International Sales Manager
+44.1295.278407
richardwoolley@btclick.com







Julie Dahlstrom

 

Julie Dahlstrom - Inside Sales
312-840-8436
julie.dahlstrom@penton.com

Broadcast Engineering:
At a Glance
 

Launch Date: 1959

Suite of Media:

  • US/Canada + World Magazines
  • US/Canada + World
    Digital Editions
  • BroadcastEngineering.com
  • US/Canada + World
    Mobile Apps
  • E-newsletters
  • Web Seminars + White Papers
  • Essential Guides + eBooks
  • In-Depth Focus: Special Reports
  • NAB + IBC Videos
  • Microsites
  • Virtual Events
  • Brad on Broadcast Blog
  • NAB + IBC Blogs
  • Digital Reference Guide
  • Penton Marketing Services

Editorial Mission:
The revolution in broadcast technologies has brought extraordinary challenges to professionals responsible for production, operations and management. It impacts virtually all phases of their business. Broadcast Engineering is dedicated to keeping professionals current with their new technological alternatives, helping them to understand the implications, review their options, and make more informed decisions. We enable decision makers to adapt to change, stay competitive, and maximize productivity through our multiple media channels.

Total Qualified Print Circulation:*
US/Canada: 33,000
World: 12,000
Total: 45,000

 

Estimated Total Annual Exposures:**

US/Canada Print Edition: 420,000
US/Canada Digital Edition: 36,228
World Print Edition: 127,543
World Digital Edition: 26,268
World Digital Edition Add'l: 120,000
E-newsletters: 11,228,800
US/Canada App Downloads: 5,703
World App Downloads: 4,268

Website Annual Visits: 1,708,164
Total: 13,676,974

*June 2011 BPA Circulation Statement
**Broadcast Engineering January 2012 Audience Engagement Report

Back to Top