When it comes to your tradeshow marketing dollars, the name of the game is ROI. Partner with Broadcast Engineering to ensure your products and services resonate with attendees. Below are just a couple of our multimedia marketing opportunities surrounding the show:

NAB Custom Videos
You’re at NAB, so is your product.  Let Broadcast Engineering create a 3 to 5 minute video that you can use on your website and social media channels to keep momentum going after the show!  We will promote the video on our BE@NAB Blog during the show and provide you with a clean, HD video asset for your own use 48 hours after the shoot.

eListening™
Find out what people are saying about you and your competition leading up to NAB.  Conduct an eListening campaign before, during and after the show to: identify key influencers, discover what social media sites your audience is using and track the reviews of your new product!

Click here for complete details and more NAB marketing opportunities.

March Ad Closing: Feb 15
Materials Due: Feb 23
Bonus Distribution: NAB
Bonus Research: ExhibitPlus

NAB PREVIEW
• DTV Marketplace: hundreds of new products and photos
• Highlighted map leads readers directly to your booth

FEATURE
Business Management Systems: A planning guide
This tutorial leads GMs, CFOs and engineers through a step-by-step process in the assessment, ROI calculation, vendor interviewing and staff participation for implementing a facility BMS. This vendor-neutral discussion provides excellent tutorial on moving from concept to reality with BMS.

FEATURE
Back-end operations can streamline on-air play out
A tutorial on how play out operations can be streamlined substantially, while simultaneously reducing errors and improving QoE through the use of advanced file pre-processing.

FEATURE
Building an IP-based facility
IP and file-based broadcast and production workflows are becoming common. This consultant provides guidance on merging IP technology with traditional SDI technology in today's fast-paced environments.

DOWNLOAD
Connecting the dots
Using HDMI as a professional display interface often becomes a major irritation for engineers because it does not lend itself well to multi-point distribution. The author helps professionals better understand how to use HDMI to interface HD, 4K and high-speed graphics displays in broadcast and production environments.

NEW MEDIA NETWORKS
File and format conversion
Today's video facilities must be standards agnostic. Whatever the incoming format or video standard, engineers must be able to first record it and then play it. This tutorial provides a look at how divergent files can be easily converted to house formats.

TRANSITION TO DIGITAL
Mobile video technology
As more handheld devices begin supporting video services, broadcasters need to understand how best to meet mobile transmission standards while maximizing service coverage and video performance.

PRODUCTION ROOM HD
Selecting the correct microphone
While there is a plethora of microphones available, each performs best in certain situations and conditions. Readers learn how to determine a best fit microphone for each task.

COMPUTERS AND NETWORKS
IP Network Addressing
Understanding IP Network Addressing is an often overlooked, but critical component of operating a professional media facility. This month's column gives readers critical information on this fundamental networking topic.

TECHNOLOGY IN TRANSITION
Portable lighting
With the increasing deployment of smaller ENG equipment and even one-person-crews, portable lighting has had to adapt. Today's lighting solutions work hand-in-glove, providing shooters with easy-to-manage capabilities and features.

FIELD REPORT
• Telemetrics NBL camera system

*Editorial coverage subject to change.

March Ad Closing: Feb 17
Materials Due: Feb 27
Bonus Distribution: NAB

NAB PREVIEW
A selection of new and innovative products being highlighted on the NAB show floor.

DOWNLOAD
Content delivery networks
An examination of the role content distribution networks play in a multi-platform world where broadcasters must now deliver programming to all manner of consumer devices.

TECHNOLOGY IN ACTION
Video display technology
A look at the technology inside grade one picture monitors. Production room 'golden eyes' rely on these super-high-quality displays to make color grading and other artistic decisions.

TRANSITION TO DIGITAL
Mobile video technology
As more handheld devices begin supporting video services, broadcasters need to understand how best to meet mobile transmission standards while maximizing service coverage and video performance.

PRODUCTION ROOM HD
Selecting the correct microphone
While there is a plethora of microphones available, each performs best in certain situations and conditions. Readers learn how to determine a best fit microphone for each task.

COMPUTERS AND NETWORKS
IP Network Addressing
Understanding IP Network Addressing is an often overlooked, but critical component of operating a professional media facility. This month's column gives readers critical information on this fundamental networking topic.

TECHNOLOGY IN TRANSITION
Portable lighting
With the increasing deployment of smaller ENG equipment and even one-person-crews, portable lighting has had to adapt. Today's lighting solutions work hand-in-glove, providing shooters with easy-to-manage capabilities and features.

*Editorial coverage subject to change.