WHERE BRANDS ARE BUILT IN THE BROADCAST REVOLUTION
Broadcast Engineering's audience is comprised of powerful decision makers who are positioned to choose which brands are worth investing in and when, from aggressive companies that are making significant technology purchases. Partner with Broadcast Engineering to develop an integrated marketing campaign to ensure you're branding your products/services to those who control, influence and invest in the adoption of new technology for their ogranizations.
TARGETING BRAND "BUILDERS AND BURNERS"
- 95% are involved in the purchasing process
- 83% are in the purchasing process at any given time
- 80% describe their firm as "aggressive" in taking advantage of new/enhanced broadcast opportunities
- 66% are early adopters of new technology
- 42% describe their company's attitude as moving forward with most or all investments
"The Broadcast Industry: Changing Dynamics in the Adoption of Technology," an independent study conducted by Martin Akel and Associates, June 2010.
PRINT AUDIENCE AT A GLANCE
USA/CANADA EDITION
SUBSCRIBERS: 33,000*
| BY JOB TITLE |
| Company Management |
52.4% |
| Technical Management & Engineering |
30.0% |
| Operations & Station Management Production & Programming |
17.6% |
| BY BUSINESS & INDUSTRY |
| TV & Combination Stations & Networks |
35.2% |
| Teleproduction, Post Production Facilities, Recording Studios & Streaming Media |
39.1% |
| Cable, Telecoms & Microwave, Relay Stations or Satellite Companies for TV & Cable |
14.5% |
| TV Consultants, Systems Integrators, TV Dealers & Distributors |
11.2% |
WORLD EDITION
SUBSCRIBERS: 12,000*
| BY JOB TITLE |
| Company Management |
52.4% |
| Technical Management & Engineering |
31.7% |
| Operations & Station Management Production & Programming |
15.9% |
| BY BUSINESS & INDUSTRY |
| TV & Combination Stations & Networks |
35.4% |
| Teleproduction, Post Production Facilities, Recording Studios & Streaming Media |
20.6% |
| Cable, Telecoms & Microwave, Relay Stations or Satellite Companies for TV & Cable |
25.1% |
| TV Consultants, Systems Integrators, TV Dealers & Distributors |
18.9% |
*December 2010 BPA Circulation Statement
ONLINE AUDIENCE AT A GLANCE
ONLINE VISITORS*
TRAFFIC: 3.2 million page views from over 1.7 million visitors every year**
| BY JOB TITLE |
| Company Management |
24.0% |
| Technical Management & Engineering |
55.0% |
| Operations & Station Management Production & Programming |
13.0% |
| Other |
8.0% |
| BY BUSINESS & INDUSTRY |
| TV & Combination Stations & Networks |
36.4% |
| Teleproduction, Post Production Facilities, Recording Studios & Streaming Media |
30.3% |
| TV Consultants, Systems Integrators, TV Dealers & Distributors |
19.0% |
| Cable, Telecoms & Microwave, Relay Stations or Satellite Companies for TV & Cable |
5.6% |
| Other Type of Business |
8.7% |
*2009 Site User Survey, Penton Media
**Omniture February 2010 - January 2011
|
AUDIENCE REPORTS
BPA Statement
Audience Engagement Report
ESTIMATED TOTAL ANNUAL EXPOSURES*
| MEDIA |
EXPOSURES |
| US/Canada Print Edition |
420,000 |
| US/Canada DigitalEdition |
36,228 |
| World Print Edition |
127,543 |
| World Digital Edition |
26,268 |
| World Digital Edition - Add'l |
120,000 |
| E-newsletters |
11,228,800 |
| US/Canada App Downloads |
5,703 |
| World App Downloads |
4,268 |
| Website Annual Visits |
1,708,164 |
| TOTAL |
13,676,974 |
*Broadcast Engineering January 2012 Audience Engagement Report
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