Media Kit

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2012 MEDIA KIT
Cast Your Marketing Net

Team up with Broadcast Engineering, the media source that reaches the decision makers positioned to choose which brands are worth investing in—and when.

TARGETING BRAND "BUILDERS AND BURNERS"

95% are involved in the purchasing process
83% are in the purchasing process at any given time
80% describe their firm as "aggressive" in taking advantage of new/enhanced broadcast opportunities
66% are early adopters of new technology
42% describe their company's attitude as moving forward with most or all investments

Buyers have an average 2010 technology budget of $1.8 million per person

BUILD YOUR BRAND, IDENTIFY PROSPECTS AND INCREASE SALES

Broadcast Engineering drives buyers through the purchasing process by influencing them at every level.

Broadcast Engineering is where buyers:

First learn of the existence of individual vendors/equipment
First form impressions about what vendors/equipment stand for
First position competitive vendors/equipment in their minds
First determine which brands to evaluate when they move into the buying process
Are more likely to make contact with vendors

TARGET YOUR CUSTOMER AT EVERY STAGE IN THE PURCHASING PROCESS

As buyers seek to identify and evaluate vendors, 95% are involved throughout the early, middle and final stages of the purchasing process. We target all of them...

89% are involved in the Early Stage: