ADPLUS STUDY

Get valuable insight into how your company and products are perceived

The AdPlus study helps determine your ad's effectiveness and provides invaluable market intelligence specific to your company and its products/services.

AdPlus Studies will automatically be conducted at no additional charge over display ads in each of the following issues:

Broadcast Engineering USA/Canda Edition: September, October, November 2011

Broadcast Engineering World Edition: June, July and August 2011

RECEIVE FEEDBACK ON

• How your brand rates in terms of familiarity, reputation, quality, value, and more
• How your ad compares to your competitors'
• How our subscribers—your customers—react to your ad: if they recall seeing your ad, reading it, and their opinion of it
• How likely our subscribers are to purchase your product after seeing your ad

VERBATIM COMMENTS

Nothing resonates more than actual quotes from your target audience—you receive invaluable feedback from your customers and prospects!

(Note: To qualify for this custom research, your ad must appear in each of the three consecutive study issues.)

CONTACT YOUR SALES MANAGER

Emily Kalmus - Eastern Sales Manager 312.840.8473 emily.kalmus@penton.com

George W. Watts III - Western Sales Manager 360.546.0379 georgeww3@aol.com

Richard Woolley - International Sales Manager +44.1295.278407 richardwoolley@btclick.com

Julie Dahlstrom - Inside Sales 312-840-8436 julie.dahlstrom@penton.com