AdGenesis Digital launches multimedia, real-time video advertising platform
Jun 8, 2010 6:13 PM
AdGenesis Digital has launched a new video advertising platform where customers exchange buying information for relevant ads and rewards. AdGenesis functions across multiple media including mobile, online and, eventually, ITV.
The white-label platform rewards consumers — with savings, offers or other incentives from marketers — for providing information about their buying habits and brand preferences and watching video ads relevant to their lifestyle preferences that drive their buying decisions.
The AdGenesis platform can run on any website or mobile device, allowing its membership multiple access points across the Web and mobile devices.
The FCC has issued captioning requirements for all online video. Learn how to meet the requirements of the new rules and how to automate the technical process.
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media