Broadway Systems has introduced version 6.0 of its end-to-end advertising management solution for cable networks. This release incorporates flexible billboard management, Internet invoice import and accounts receivable management as well as the enhancement of the company's existing Nielsen data integration framework for easy support of future data sources and formats.
Broadway 6.0 is designed to address the challenges of multiple rate cards, new sales inventory, detailed packages, changing advertising sales practices and business management and control policies.
Broadway 6.0 continues to provide seamless integration across departments, making it easier to go from planning to proposal and order, and on to traffic, billing and analysis within the same application. A new, intuitive, highly customizable user interface and integrated software modules — managing programming, advertising sales, traffic operations and finances — offer significant new functionality to enhance productivity.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
