WCVB, Backchannelmedia to deploy first TV click-through to Internet advertising platform

May 21, 2008 11:21 AM

             

Backchannelmedia and WCVB-TV/DT Channel 5, Hearst-Argyle’s ABC affiliate in Boston, today announced the first market test using Backchannelmedia’s television to Internet click-through system. Viewers with a Backchannelmedia software-enabled TV or set-top box are able to interact through their existing TV remote control when prompted by an icon. The viewer interaction “bookmarks” that interest and forwards it to a personalized homepage on the Web. The initial launch begins this summer and will involve up to 1000 viewers in the Boston area for 12 months.

Backchannelmedia’s technology makes the TV platform the premier driver of traffic and content to the online world. It is the first interactive TV technology to deliver a new, rich, interactive content experience for the TV viewer by linking it to the Internet.  TV viewers with Backchannelmedia technology are also able to forward content such as audio or video they hear or see on TV to the Internet for preview or purchase.

For more information, visit www.backchannelmedia.com.




Want to use this article?
Click here for options!
Get Copyright Clearance

Share this article

blog comments powered by Disqus

 


Current Issue

A view from the top

January 2012

Some of broadcast's brightest reveal where the industry is headed.

Read More articles...

Related Newsletter

Automation Technology Update
A twice-monthly newsletter covering the world of automation technology.

Related Posts


Confused about the terminology in an article? Find definitions of common terms and abbreviations in Broadcast Engineering's Glossary.

 


Submit your product for our NAB coverage.

Resources

Broadcast Engineering Newsletters Broadcast Engineering Essential Guides Broadcast Engineering White Papers Broadcast Engineering Videos Broadcast Engineering Podcasts Broadcast Engineering Industry Calendar

Industry Calendar

Broadcast Engineering Glossary of Terms

Glossary

Broadcast Engineering RSS feed

RSS

Interactive Media

Broadcast Engineering Webinars Broadcast Engineering Training Broadcast Engineering Blogs Broadcast Engineering Mobile Apps Broadcast Engineering on Facebook

Facebook

Broadcast Engineering JobZone

JobZone

Broadcast Engineering BE Roll

Blog

Featured Products

A Broadcaster's Guide To Camera & Lens Technology

A Broadcaster's Guide To Camera & Lens TechnologyThis eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.

File Based Technology and Workflow

File Based Technology and WorkflowFile-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media

Digital Television Fundamentals

Digital Television FundamentalsThis course, written by broadcast engineer Phil Cianci, provides a basic tutorial platform on the hows and whys of ATSC digital operation.

Video Compression, Editing and Displays

Video Compression, Editing and DisplaysVideo compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.

 

 

Sound Off Podcasts

Erik Moreno, co-general manager of the Mobile Content Venture

MCV racks up successes on way to bright mobile DTV future

2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.

Danny Wilson

OTT year in review

Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.

 

Broadcast Engineering Digital Reference Guide

Browse Back Issues

Back to Top