MediaGeniX has complemented its WHATS'On channel management and content lifecycle software with automated bumper and sponsor planning functionalities. The WHATS'On advanced trailer and interstitial planning module, which already includes auto-scheduling for trailers, now also includes an auto-scheduling tool for bumpers and sponsor clips in traffic or master control.
The new bumper and sponsor planning tool allows planners to define the marketing rules that specify which item must be planned where. The branding rules, the special events of the day parts and other context of the schedule are combined with copy rotation, frequency and target audience to select the perfect clip for every position in the schedule.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
