ARRIS expands addressable advertising capabilities

Jun 17, 2009 2:33 PM

    

ARRIS has concluded a second series of interoperability test activities to help accelerate advertising revenue services for the cable industry’s addressable advertising insertion standard and solutions. ARRIS continues to support industry standards such as SCTE 130. The companies with which ARRIS has thus far completed interoperability testing and agreements are OpenTV, INVIDI, BIAP, BlackArrow, This Technology, Sigma Systems and RGB Networks.
 
To date, ARRIS and its collaborators have demonstrated interactive linear and addressable dynamic video-on-demand (VOD) advertising; the most recent test activities highlighted interstitial VOD ads selected by multiple partners’ ad decision services as well as interoperability with the full range of SCTE-130 components. 




Want to use this article?
Click here for options!
Get Copyright Clearance

Share this article

blog comments powered by Disqus

 

Current Issue

Online captioning compliance

May 2012

The FCC has issued captioning requirements for all online video. Learn how to meet the requirements of the new rules and how to automate the technical process.

Read More articles...

Related Newsletter

Automation Technology Update
A twice-monthly newsletter covering the world of automation technology.

Related Posts


Confused about the terminology in an article? Find definitions of common terms and abbreviations in Broadcast Engineering's Glossary.

 


Video Compression, Editing and Displays

Video Compression, Editing and Displays

Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.

File Based Technology and Workflow

File Based Technology and Workflow

File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media

Sound Off Podcasts

 

Broadcast Engineering Digital Reference Guide

Browse Back Issues

Back to Top