DG Systems and ConfirMedia are offering a bundled service to all advertisers and broadcasters.
Utilizing each company's proprietary network and data management systems, the DG-ConfirMedia bundled service offering streamlines the workflow - scheduling, watermarking, distribution, tracking and airplay verification - between advertisers and media outlets.
Once DG receives a commercial, a watermark is embedded. The spot is handled and distributed through the DG network, and the ConfirMedia technology detects airplay. On a real-time basis users can access data online to help effect changes - prior to airing and in-flight.
Post broadcast, advertisers and agencies will be able to evaluate their media campaigns and buying strategies. Third-party detection and verification services allow media schedules and traffic instructions to be reconciled to actual airplay.