Implementing BXF can be advantageous for your organization's flow.
Ingest
Increased automation in content metadata exchange and the transfer of content results in more automated and accurate ingest of material. Though it may mean reduced headcounts, it also frees up people from mundane tasks like ingest so that they can focus on more critical items directly connected to revenue.
Billing
Near real-time as-run information is not only a boon to sales, but also to billing. There's more to it than that, though. Benefits run the gamut from simpler reconciliation to more accurate billing and fewer discrepancies.
The most important thing to remember is that billing is downstream of almost every BXF-related workflow change you introduce within the organization. However, it's easily overlooked. There can be great advantages to billing as a result of using BXF, but there can also be trickle-down effects that complicate things at this level.
Conclusion
This overview is to get you thinking about how BXF may impact your operation. The best way to get started is to consider an alternate meaning of the BXF acronym: Begin by examining flows. Remember, technologies such as BXF are great, and, if implemented thoughtfully with regard for their workflow impacts, they can be powerful. However, if simply put in place with a “let's see how this works” attitude, your results may not be what you hoped for.
Chris Lennon is director of integration and standards for Harris Broadcast Communications.
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