MediaGeniX has complemented its WHATS'On channel management and content lifecycle software with automated bumper and sponsor planning functionalities. The WHATS'On advanced trailer and interstitial planning module, which already includes auto-scheduling for trailers, now also includes an auto-scheduling tool for bumpers and sponsor clips in traffic or master control.
The new bumper and sponsor planning tool allows planners to define the marketing rules that specify which item must be planned where. The branding rules, the special events of the day parts and other context of the schedule are combined with copy rotation, frequency and target audience to select the perfect clip for every position in the schedule.
In the ever advancing world of media content delivery, MPEG over IP (MPEG/IP) has been gaining popularity for a number of reasons. MPEG/IP delivery offers lower costs, higher bandwidth, greater efficiency, and new application possibilities over the traditional methods, such as: Asynchronous Transfer Mode (ATM) and RF networks. Along with the benefits, come a number of challenges. One of the biggest challenges is a mechanism to recover lost data in real-time. This paper will attempt to shed some light on the inner workings of the real-time data recovery mechanism: Pro-MPEG Code of Practice #3 Forward Error Correction (CoP#3 FEC). Read Now
This white paper introduces you to EVS Instant Tapeless Technology and will explain how to apply it in multi-camera studio production for dramas, series, talk shows, and any other studio productions.... Read Now.
