Pilat Media is launching a new advertising campaign management add-on to its IBMS Sales product — IBMS:OnTarget. This module delivers the ability to sell TV commercial inventory using profile-based targeting across live broadcast, on-demand content and recorded programming. More importantly, it provides content and multichannel service providers with the ability to sell advertising based on set-top box segmentation capabilities instead of being limited to geographic and network-based demographics.
Using standard interfaces established by Cablelabs, IBMS:OnTarget interacts with ad servers and includes an ad decision service to support a-priori and just-in-time ad placement decisions that maximize inventory value across linear and on-demand services.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
