Based in Digital Rapids' Markham, Ontario head office, Fairhurst will be responsible for the development, implementation and management of sales strategies and processes in support of the company's continuing strong growth and broad customer base. Fairhurst joins Digital Rapids following 13 years at Avid Canada, having managed Avid's direct and indirect sales and customer support operations.
"Digital Rapids and our solutions have earned tremendous critical and customer acclaim as leading our industry. As we continue to grow, it's essential that our sales organization and processes evolve to best address the opportunities available in the market and be responsive to our customers' dynamic needs," said Brick Eksten, President of Digital Rapids Corporation. "Barry's leadership abilities and extensive experience in all facets of sales management will be critical assets as we realize our full sales potential and enter our next phases of growth, while his background in the media and entertainment market will enable him to quickly relate to our customers' requirements and help them fulfill their objectives. We're excited to have him join our team."
"It is with great pleasure that I join a company so committed to its customers, partners and technology, and I welcome my role in taking Digital Rapids to the next level," said Fairhurst.
Digital Rapids' solutions enable organizations to transform their video and audio content into the formats required for viewing on multiple platforms and devices including the web; IPTV; mobile phones; personal media players and more. Digital Rapids solutions have been adopted by thousands of worldwide customers of all types and sizes, from leading broadcast networks, motion picture studios, telecommunications companies, online content distributors and post production facilities to corporations, government agencies, schools and churches.
For more information about Digital Rapids, please visit www.digital-rapids.com.
About Digital Rapids Corporation – Digital Rapids develops market-leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are defining the future of digital video. Scaling from individual applications to enterprise and global operations, Digital Rapids systems span the critical points in today's complex media workflows. Recipient of two prestigious Frost & Sullivan awards in the World Video Encoders and Transcoders market, Digital Rapids combines innovative technology with proven expertise to help our customers maximize their productivity, quality, and the value of their content in the evolving digital media market. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong.