Throughout this year's NAB Show in Las Vegas, production teams will be capturing and editing video of the event, including daily highlights; studio segments; and attendee and exhibitor interviews. The Digital Rapids Transcode Manager automated, scalable transcoding system is being used to encode finished video segments into the formats required for Web and mobile viewing. The resulting high-quality media files are then delivered to Web content distribution provider Highwinds and mobile distribution provider HipCricket for on-demand delivery to viewers. The content is available through the NAB Show website, at www.nabshow.com.
"We're pleased to be working with NAB to bring video from the show to Web and mobile audiences," said Brian Stevenson, Director of Product Management at Digital Rapids. "The NAB Show is the largest in our industry. Online and mobile video play an important role in bringing the show's news and atmosphere to people unable to attend the show in person."
Digital Rapids Transcode Manager automates high-quality, multi-format transcoding workflows. Scalable from small transcoding farms to enterprise-level operations, Transcode Manager is ideal for both dedicated transcoding applications and as part of complete ingest-through-delivery media workflows.
The complete line of Digital Rapids solutions is being showcased in booth number SL6213 at the 2009 NAB Show, April 20-23 in Las Vegas. For more information, please visit www.digital-rapids.com.
About the 2009 NAB Show -- The NAB Show will take place April 18-23, 2009 in Las Vegas (exhibits open April 20). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.
About NAB -- The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
About Digital Rapids Corporation – Digital Rapids develops market-leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are defining the future of digital video. Scaling from individual applications to enterprise and global operations, Digital Rapids systems span the critical points in today's complex media workflows. Recipient of two prestigious Frost & Sullivan awards in the World Video Encoders and Transcoders market, Digital Rapids combines innovative technology with proven expertise to help our customers maximize their productivity, quality, and the value of their content in the evolving digital media market. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong.