Dylan Boyd, VP of sales and strategy at eROI, offers some new rules for Subject Lines...
Overall, here are a few tactics to steer clear of when crafting subject lines:
- Using your sender name (in the "from" line) as a repetitive part of the subject line.
- Placing your domain in the subject line. Often a trick of spammers and not something any of us are going to take action on.
- Worrying about length. Sure, a quick easy-to-scan subject line is a favorite (35 characters or less), but many tests have shown that testing and mixing it up can drive better success.
- My personal feeling: Avoid using my name in a subject line. I know it can be good to see sometimes, but it really feels like a spam tactic. I know you sent me an email. Instead of personalizing the subject line, recognize me with content and copy in the email once you have my attention and the open.
- Using double "!!" or the "!" at all. It feels like we have seen an increase in retailers using this in subject lines as of late. And is anything really so exciting to elicit one or even three exclamation points?