The bar has been raised when it comes down to global sporting events like this year’s Summer Olympic Games, which kick-off July 27.
To bring the action to viewers in all its high-definition (HD) glory, broadcasters (and to a lesser extent film and television producers) face the common challenge of efficiently transporting high-bandwidth video content over existing networks with the highest levels of availability. There is no room for network failures because downtime can mean not only unhappy fans/users but also significant losses in advertising spend.
The issue for broadcasters is the delivery mechanism: short-range microwave services and costly satellite services, which offer sub-par reliability and service quality and create high latency. Film and television studios are likewise hampered by terrestrial leased-line services and router-based networks that are not suitable or robust enough for HD video delivery.
But there is another way. The latest technology breakthroughs in silicon and software enable broadcasters to deliver multiple streams of high-bandwidth video and audio content with the highest levels of availability - over an intelligent, software-programmable network – with room to spare. For more insight into these networking innovations, and how they can work for you, visit Ciena.