Current chose BroadView for its simplicity of operation and comprehensive toolset including both linear and non-linear scheduling. Beyond great functionality, BroadView offered Current a close working relationship as a technology partner who will help them optimise their competitiveness.
Current’s need to seek out new media management tools had become clear by 2011. Since launching in 2005, Current recently refocussed its’ brand which included a shift from short-form program segments to long-form programs. The in-house tools developed to suit the early needs of the company had become cumbersome and inefficient. The search for new systems went forward at NAB 2011. Current Media’s Broadview installation is expected to complete by Fall 2012.