A new survey finds that the nationâ€™s most tech-savvy electronics consumers are beginning to consider IPTV as a viable alternative to todayâ€™s cable and satellite offerings.
The survey, â€śU.S. Consumer Attitudes toward Interactive IPTV Applicationsâ€ť was conducted by market research firm In-Stat for Siemens Communications. It revealed that 18 percent of early adopters, who now subscribe to cable or satellite television, said they â€śprobablyâ€ť or â€śdefinitelyâ€ť would switch to get IPTV television services from their telephone company provider.
If given a 10 percent savings offering on an IPTV package, an additional 34 percent of the remaining non-committed early adopters said they â€śprobablyâ€ť or â€śdefinitelyâ€ť would switch.
According to the findings, the most popular services for which early adopters said they were willing to pay a premium included time-shifted TV (58 percent), video telephony-chat (53 percent), video home surveillance (43 percent) and gaming (37 percent â€“ however the sample consisted mainly of adults). For each additional service, the majority of respondents who said they were willing to pay extra indicated they would pay $7.50 or less each month.
Respondents also were asked about IPTV services that should be available as part of a standard package with no additional fees. Such services could include:
- Caller ID on TV (69 percent expressed interest).
- Interactive information (63 percent), such as up-to-the minute sports statistics, cast listings and other news and information.
- Call logging (58 percent), information about incoming, outgoing and missed calls.
- Remote programming (57 percent) of home televisions from mobile phones and other devices.
The survey was conducted online by In-Stat in December 2005 using a panel of more than 15,000 U.S. consumers who are likely to be early adopters of new electronics technologies. As a result, the panel was highly educated, had a high average household income and was more tech-savvy than the average consumer in the United States.