Turner Sports debuted its new mobile production rig and launched its new NASCAR.com weekend broadband series last week at Daytona International Speedway.
The new rig will serve as the set for NASCAR.com's exclusive online series,"NASCAR 24/7 Live," which will Webcast live from various tracks prior to 20 NASCAR NEXTEL Cup Series races throughout the season.
The truck also will serve as the home for TNT's pre-race show during the network's six consecutive NASCAR NEXTEL Cup Series races, beginning June 10 with the race telecast from Pocono Raceway and concluding at Chicagoland Speedway July 15.
The new rig provides Turner Sports with a completely mobile stage designed to allow fans at home and at the racetrack to interact, said Lenny Daniels, senior vice president of production and new media, Turner Sports.
The truck encompasses a retractable platform stage that can rotate 360-degrees and be raised 7ft off the base of the truck. Once the stage is fully extended, the height of the rig reaches 26ft.
Inside, the truck will house a comprehensive production center for NASCAR.com's new weekend series, "NASCAR 24/7 Live," while the exterior will feature changeable TNT and NASCAR.com logos and graphics designed to serve as a stage and backdrop for Turner telecasts and Webcasts.