Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announces its cooperation with Shanghai Media Group (SMG), one of China’s leading television and radio broadcasting, news and Internet companies. Under the agreement Civolution has integrated its award-winning SyncNow® technology with SMG’s new 2nd screen offering aimed at boosting show ratings and enhance viewer interaction.
With high penetration rates of smartphones in China, SMG recognized the value in deploying 2nd screen offerings to its Chinese audiences. SMG chose to work with a local app vendor on its new 2nd screen experiences, and selected Civolution’s live watermarking solution for iOS and Android to power the app’s real-time interactivity with SMG’s programs.
“We selected SyncNow as our app sync technology due to its proven track record of successful integrations with hit television shows around the world,” said Mr Hu Jun, Principle IT Architect Strategy & Investment, Entertainment Team, Shanghai Media Group. “The robust features and ease-of-integration of Civolution’s technology allows us to focus on what we do best—delivering highly engaging media experiences for both our viewers and our advertising partners alike.”
“We are thrilled to be working with SMG to pioneer the 2nd screen space in China,” said Harrie Tholen, General Manager, Civolution APAC. “This is one of the first project of its kind in China and we look forward to contributing our extensive knowledge of interactive-social television viewer behavior, and to learning more about those viewer preferences specific to the Chinese audience.”
As a pilot project, SMG launched a 2nd screen experience around the reality-singing competition program “Chinese Idol,” which premiered on SMG’s Dragon TV channel in May, with the finals concluding on August 25th, reaching an impressive 2.62 rating. The 2nd screen experience for “Chinese Idol” allowed for audience rating, provided additional biographical information about the show contestants, and included social network integration.
The way people watch TV has changed. What used to be a passive and lean-back experience is now becoming interactive and more engaging. Viewers are multitasking, using their 2nd screen devices - such as smart phones, tablets and laptops - to search websites, interact with friends and engage with a rich variety of applications. All whilst watching TV.
Given this shift in consumer behavior, Civolution has developed ACR (Automatic Content Recognition) technology for TV programs and ads. ACR allows for precise synchronization between a TV program and an application - running on smart TVs or 2nd screen devices – at scale, in real time and across platforms. Synchronization greatly enhances the TV viewing experience and opens up exciting opportunities for content owners, broadcasters, MSOs, advertisers and brands, and, for all of us viewers.