To address these workflow challenges, organizations must leverage a powerful and strategic system of metadata categorization with each individual piece of video content. That way, the organization can automate the workflow and create a robust digital eco-system.
With automated workflows, content creators and distributors can easily share assets across platforms and collaborate wherever they may be geographically located. (See Figure 1.)
To implement a robust digital asset management (DAM) solution, an organization should take a close look at how the video assets will be used and who will be using them. Factors to consider are the stakeholders, possible use cases, components of the workflow, the current inventory and the development of metadata schemas.
Identify the stakeholders
Different user groups can have different requirements (clients, producers, marketers, writers, special effect wizards, editors, etc.). Identify the stakeholders that will be using the videos; this will ensure the necessary requirements can be met once the organizational structure is in place. Some stakeholders will only be adding content, while others will concentrate primarily on searching and digesting content to finalize programming.
Depending on the stakeholders, they may need to access various content from stills, to scripts, to storyboards and to movie schedules. All this information needs to be managed and requires careful consideration during implementation.
Determine all possible use cases
For a production company, one use case could be capturing live performances, rehearsals and practice sessions to be used for compiling a final 3-D high-definition movie that will eventually be distributed in theatres. The video shoots may happen at different locations around the world, with different on-site teams. Each of the teams would need to provide the scenes they have shot, as well as collaborate with editors to determine if additional footage is required.
Another use case could be delivering an hour-long show, five days a week. The show may consist of a main video, musical clips and audio files, all of which need to be compiled into a seamless package for distribution and ready for viewing by the audience at a certain hour each day. With the intense daily deadline, the production team needs to be extremely efficient during the assembly process, have the ability to quickly create Edit Decision Lists (EDLs) and manage the rights and licensing information for the music clips.
Each of these use cases reveals collaboration points that the DAM management implementation need to take into consideration.