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Cox Television settles on multistation branding approach
Feb 14, 2007 8:00 AM
Cox Television in Atlanta will use an HD graphics delivery platform from Harris with additional components from ADC and Business Technology for a national, multistation branding initiative.
Cox Television, which owns or controls TV stations in 11 markets, will rely on several different technologies, including the:
Harris IconStation SD/HD on-air branding system, included in the H-Class application platform;
Business Technology (BTi) Attendant Solutions software products;
ADC Playout Automation application, which will collect information used.
IconStation combines logo insertion with multiple, real-time data crawls and a squeezeback DVE for channel-branding applications. It is designed to simplify the creation, display and maintenance of a consistent brand.
The ADC Playout Automation application automates the dubbing, management and playout of program material from video disks and VTRs and supports a range of GPI-controlled devices.
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