The latest International Association of Broadcast Manufacturers (IABM) Industry Trends Survey conducted by Ernst & Young reveals an upbeat view of the global broadcast and media market.
Respondents with increased or significantly increased confidence outnumbered those with decreased confidence by a 7-to-1 margin, up from a 4-to-1 level earlier in the year. The 12-month outlook is good as well, with those holding a favorable view outnumbering those forecasting a decrease by a 7-to-1 margin, up from a 6-to-1 margin in the spring.
Selling prices are seeing some downward pressure and cost prices are rising. Twenty percent of respondents commented on falling prices compared to 2 percent reporting an increase. This is primarily due to the impact of the dollar exchange rate in the Europe, Middle East and Africa region, confirming other IABM research that suggests prices are falling at an average 5 percent per year.
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