Interactive lifestyle network and retail destination HSN made the leap to HD production, adding 43 Sony HDC-1400 studio cameras and three Sony MVS-8000G production switchers to its seven-studio facility in St. Petersburg, FL.
The upgrade is part of HSN’s efforts to create an end-to-end HD solution for the network. HSN is in the process of building an entirely new fiber-based HD infrastructure that includes the MVS-8000G switchers, digital audio controls and a new main router that allows for one centrally located camera- control center.
The HD upgrade project also includes XDCAM HD 422 PDW-700 camcorders, PDW-HD1500 decks, Sony BVM-L230 master monitors and an assortment of Sony LUMA LCD production monitors.
The network, which reaches more than 92 million households, selected Sony’s HD technology for its “proven track record of superior sales and technical support,” according to HSN.
“The TV screen is our storefront window, so it’s important that we present our products using the highest quality presentation available today,” according to the network. “HSN has been a ‘Sony house’ for some time, and they have been the perfect company to guide us as we enter the world of HDTV. Because HSN broadcasts live, 24/7, we turned to Sony not only for its best-in-class technology, but for its reliability and familiarity. Keeping the learning curve minimal for our crew was essential in order to maintain full operation of the network during the transition.”
New studio technology – HD
Submitted by Sony Electronics
Ascent Media: Brian Reitmeyer, proj. mgr.; Greg Abel, proj. lead eng.; John Carpenter, design eng.; Les Correia, design eng.; Harry Thompson, design eng.; Aaron Stevens, proj. leader; Jonathan Kennedy, installer; Tai Bi, installer; Luong Bi, installer; Tom Sonjai, installer; David Allen, installer; Jace Reiken, test and commission eng.; Chip Broadwell, test and commission eng.
Technology at work
Calrec: Digital audio console
Canon: HDTV lenses
Chyron: Character generator
Evertz: Analog-to-AES converter, audio mixer, distribution amplifiers, router
Middle Atlantic: Speakers
Radio Design Labs: A/D converters
Sony: HD studio and portable cameras, LCD displays, MVS-8000G switchers, XDCAM HD
TC Electronics: Processing
Wohler: Digital audio monitors