Indian Wells, Calif. – Feb. 11, 2013 – HPA Tech Retreat - Fraunhofer IIS, the world’s renowned source for audio and multimedia technologies, announces today the Department of Moving Picture Technologies will speak to and demonstrate the latest developments in lightfield technology and Interoperable Master Format (IMF) for content acquisition and distribution at the Hollywood Post Alliance Tech Retreat.
Head of the Department of Moving Pictures Technologies, Dr. Siegfried Foessel, will present the current research activities being implemented by Fraunhofer IIS with micro-lens cameras and camera arrays to make lightfield for moving pictures possible. Lightfield technology has historically been used in plenoptic and still photography for more than 100 years. With the advanced integration of image sensors and enhanced data processing, use in moving pictures is taking shape. Expanding lightfield capabilities to video and in the future to cinema will decrease the complexity of the production environment, alleviating the amount of materials and human resources required and decreasing overall production costs.
Attendees can see Dr. Foessel’s presentation on lightfield technology on Friday, February 22 at 9:45am.
Fraunhofer will also demonstrate the packaging, play back and transcoding components for its Interoperable Master Format (IMF) solution. The IMF is a file-based format in which high-resolution images and audio data, auxiliary data and subtitles can be stored for processing in postproduction under Interoperable Master Packages (IMP). IMF was developed to aid in the transition from tape-based to file-based workflows to save time and money in processing and distribution. Fraunhofer IIS’ IMF library enables new postproduction products for processing, as well as extends the capabilities of existing tools for universal distribution. The IMF is currently in the standardization process by the Society of Motion Picture and Television Engineers.
To learn more about Fraunhofer’s IMF library, attendees can visit Fraunhofer’s booth in the demo room.
Fraunhofer IIS’ Department of Moving Picture Technologies is part of the Fraunhofer Digital Cinema Alliance. The Alliance is a center of innovation for the entire digital media/digital cinema workflow. The Alliance provides a network of deep expertise and intelligence for the development of scalable technologies and international standards that allow customers to stay ahead the market.
Further information is available at: http://www.iis.fraunhofer.de/en/abt/bewegt.html or www.dcinema.fraunhofer.de
About Fraunhofer IIS
Founded in 1985 the Fraunhofer Institute for Integrated Circuits IIS in Erlangen, today with more than 750 staff members, ranks first among the Fraunhofer Institutes concerning headcount and revenues. As the main inventor of mp3 and universally credited with the co-development of AAC audio coding standard, Fraunhofer IIS has reached worldwide recognition. It provides research services on contract basis and technology licensing. The Fraunhofer IIS organization is part of Fraunhofer-Gesellschaft, based in Munich, Germany. Fraunhofer-Gesellschaft is Europe’s largest applied research organization and is partly funded by the German government. With 20,000 employees worldwide, Fraunhofer-Gesellschaft is composed of 60 Institutes conducting research in a broad range of research areas.
For more information, contact Angela Raguse, firstname.lastname@example.org, or visit http://www.iis.fraunhofer.de/en/abt/bewegt/.
About the Department Moving Picture Technologies
The Department Moving Picture Technologies develops new innovative imaging systems and procedures based on High Dynamic Range (HDR), Lightfield and 3D capturing methods. Main application areas are the motion picture and TV industry, but also other areas will be covered. The algorithms will be used to extend technical and creative opportunities on the set and in the postproduction. To achieve practical use specific components like image processing ASICs, software tools or complete prototypes and devices will be developed.
Well known software developments will be used, e.g. easyDCP for creation, play back and control of Digital Cinema Packages. Actual and future extensions will work for enhanced 3D distribution packages, multi-format mastering or archiving of media content. The department is well connected to other organizations and associations and is working in several international standardization organizations.