At the recent IBC conference in Amsterdam, Avid Technology’s new executive team stated that they would look to reduce the company’s holdings in an effort to bring the core Avid editing products back to prominence. That strategy is now being carried out with the announcement that Autodesk has agreed to buy all of the assets of Avid’s Softimage business unit for approximately $35 million. Softimage develops 3-D technology for the film, television and games markets.
Based in Montreal, Canada, Softimage was founded in 1986 by Daniel Langlois. The Softimage 3-D product line has performed well in the video games market.
Autodesk will continue developing and selling the Softimage product line, while also incorporating Softimage technology and products (including the flagship SOFTIMAGE|XSI 3D animation software) to its growing portfolio of real-time, interactive 3-D authoring tools within Autodesk’s Games Technology Group. The goal is to offer new types of 3-D features for games, film and television production.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
