You are here: Home Page»HDTV»HDTV Archive» CBS Outernet launches out-of-home DTV transition PSA campaign
CBS Outernet launches out-of-home DTV transition PSA campaign
Dec 9, 2008 8:18 AM
CBS Outernet is making available a variety of public service announcements (PSAs) aimed at raising public awareness of the DTV transition in February 2009 via its out-of-home video network partners.
The spots, which include 15- and 30-second promos produced by the CBS Network, CNET and the National Association of Broadcasters, will begin airing this month on American Airlines, AutoNet TV, the CBS Outernet Grocery Network, Gas Station TV and the Healium Network, which collectively deliver close to 70 million out-of-home viewers each month.
The spots, which are also running on the CBS Television Network and many of its TV affiliates, include original messages delivered by cast members from CBS shows. In addition, the Outernet partners will also run selected spots produced by NAB that inform consumers about how to upgrade to DTV and select the right antenna.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
