DIRECTV’s subscriptions increase

May 12, 2008 10:28 AM


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DIRECTV said last week that its first-quarter earnings rose 10.4 percent after acquiring 275,000 new U.S. subscribers in the past year. The operator increased its domestic subscriber base by 5.2 percent to 17.1 million.

Average monthly revenue per U.S. subscriber rose 8.6 percent from a year ago to $79.70, driven by price increases for programming, higher fees for high-definition and digital video recording equipment and services and better pay-per-view sales, the company said.

DIRECTV added 200,000 net subscribers in Latin America, increasing the subscriber base 24 percent to 3.5 million. Monthly revenue per subscriber rose 20 percent to $53.52, due to a weak U.S. currency and growth in Venezuela and Argentina.

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