You are here: Home Page » HDTV » Interest in HD, flat panels boosts TV sales revenue

Interest in HD, flat panels boosts TV sales revenue

Mar 21, 2006 10:59 AM, HD Technology Update e-newsletter

             

Consumer interest in high-definition television and flat panel displays set the stage for significant revenue growth from TV sales in the final quarter of 2005.

Revenue in the fourth quarter grew 36 percent Q/Q, and for the year rose 13 percent from 2004, according to display research firm DisplaySearch.

Flat panel TV penetration jumped from 8 percent in Q4 2004 to 19 percent in Q4 2005 on a unit basis and from 36 percent to 58 percent on a revenue basis, causing the blended average sales price for TVs to rise 18 percent year over year to $451.

On a unit basis, TV shipments rose 31 percent Q/Q but declined 4 percent Y/Y in Q4 2005 to 58.2M units. China experienced the largest Y/Y decline due to different seasonality associated with the timing of the 2005 Chinese New Year.

By technology:

• LCD TVs grew the fastest, overtaking CRT televisions on revenue. LCD TVs were up 137 percent Y/Y, boosting their share from 6 percent to 15 percent.
• Plasma TVs grew 109 percent Y/Y to more than double their share to 3.9 percent.
• Microdisplay rear projection TV shipments grew 52 percent Y/Y to boost their unit share to 1.6 percent with Sony accounting for more than one out of every two sold.
• CRT TV shipments fell 15 percent Y/Y in Q4 2005 causing their share to fall from 89 percent to 79 percent.
• RT RPTV shipments were down 60 percent Y/Y and fell from 68 percent of the Q4 2004 RPTV market to 36 percent of the Q4 2005 RPTV.

Back to the top

Want to use this article? Click here for options!