A new survey of HDTV owners from Nielsen Media Research shows a divergence of opinion when owner satisfaction with image quality is compared to the same group’s satisfaction with the amount of HD programming available.
The research, “Nielsen Media Research’s 2007 High Definition Survey,” found that 85 percent of HDTV owners ranked image quality at four or five (on a five-point scale where five was excellent and one was poor), while only 39 percent provided the same rating for programming selection.
The survey found:
|Response||Picture Quality||HD Programming Selection|
|5 – Excellent||47.9%||11.7%|
|4 – Above Average||37.4%||27.5%|
|3 – Average||10.3%||37.6%|
|2 – Below Average||1.2%||13.5%|
|1 – Poor||2%||7.6%|
Source: Nielsen Media Research, October 2007.
For more information, visit www.nielsenmedia.com.