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LCD and plasma TVs, digital cameras, notebook computers and MP3 players were the top sellers among technology gifts during the holidays, according to statistics from consumer and retail information provider The NPD Group.
Together, the five categories of electronics gifts accounted for 42 percent of overall volume, up from the 33 percent the top five categories represented in 2005.
Significant price cuts on all big screen flat-panels resulted in dramatic market share gains for the larger TVs. Sales of 32in and larger LCD and plasmas accounted for 50 percent of flat-panel sales, up from 35 percent last year. Thirty-two inch LCDs outsold every size and type.
| Category | Dollar Volume | Dollar Share of Total | Unit Growth 2005 vs. 2006 | Dollar Growth 2005 vs. 2006 | Average Selling Price 2005 | Average Selling Price 2006 |
| LCD TVs | $924 million | 11% | 124% | 109% | $738 | $689 |
| Digital Still Cameras | $828 million | 9.5% | 19% | 2% | $214 | $183 |
| Notebook Computers | $813 million | 9% | 59% | 26% | $979 | $777 |
| MP3 Players | $719 million | 8% | 56% | 45% | $152 | $140 |
| Plasma TVs | $393 million | 4.5% | 95% | 29% | $2,400 | $1,582 |
| Source: The NPD Group | ||||||
| Top Selling Flat-Panel Screen Sizes Based on Unit Volume | Average Selling Price 2005 | Average Selling Price 2006 |
| 32 inch LCD TV | $1,354 | $796 |
| 42 inch Plasma TV | $2,034 | $1,265 |
| 40-42 inch LCD TV | $3,014 | $1,606 |
| 50 inch Plasma TV | $3,573 | $2,052 |
| 46 inch LCD TV | N/A | $2,601 |
| 37 inch LCD TV | $2,096 | $1,113 |
| Source: The NPD Group | ||
For more information, visit www.npdgroup.com.
