You are here: Home Page » HDTV » Ipsos-Insight survey: Americans knowledgeable about HD, wary of cost

Ipsos-Insight survey: Americans knowledgeable about HD, wary of cost

Dec 1, 2004 1:43 PM, HD Technology Update e-newsletter

             

A new survey from Ipsos-Insight shows that while knowledge about HD is growing among U.S. consumers, many still view HDTV as too pricey.

Among the survey’s findings:

• Eighty-nine percent are aware of HDTV (up from 74 percent in 2002)
• Eighty-eight percent of those who are aware of HDTV recall seeing an ad for HDTV in the past month (up from 79 percent two years ago)
• Eleven percent of consumers have never heard of HDTV (down from 26 percent)
• Seventy-two percent say HDTV is too expensive to buy right now (down from 76 percent two years ago)

Of the 45 percent who regarded themselves to be familiar with HDTV:

• Ninety-four percent understand that HDTV can deliver a superior quality picture
• Eighty-seven percent understand HDTV comes with digital quality surround sound
• Ninety-two percent understand they will get to see content on a full widescreen picture

For more information, visit www.ipsos-na.com.

Back to the top

Want to use this article? Click here for options!