Three months ago, cable financial news channel CNBC rolled out the third incarnation of its expanding family of real-time visuals with cutting-edge graphics powered by Brainstormâ€™s eStudio software.
The look, the latest in a series of graphical looks that began with a global brand relaunch in December 2005, follows the most recent update brought about by the launch of CNBC HD+ in 2008, when Brainstorm was used to create charts and boards to fill the side panels of the 16:9 HD screen.
â€śMost of the graphics produced through Brainstorm on CNBC are financial,â€ť said Don Jackson, CNBC real-time graphics manager. â€śStock, index and other financial instrument charts and boards [text and numbers], company earnings boards and bar charts, economic boards, charts and bar charts [are all produced via Brainstorm.]â€ť
The stock ticker crawl at the bottom of the screen and the â€śbug barâ€ť at the top, which displays various indices, commodity prices and stock prices as needed, also are created with Brainstorm, he said.
â€śThe new design is more contemporary and sophisticated than the previous on-air look, but is actually much more complex because there is much more animating,â€ť he said. â€śThe charts and boards wipe on, but also all of the text and other elements move into place, preceded by blurred shadows.â€ť
CNBC relies on Brainstormâ€™s solutions to handle a great deal of work from all quarters of the corporate environment. â€śOn a fairly typical day, aside from the constant use of the ticker, bug bar and HD+ side panel, easily 1400 charts and boards are triggered,â€ť Jackson said.