Panel to discuss state of Blu-ray, HD-DVD markets

Executives from both the Blu-ray disc and HD-DVD camps will come together to address their successes and remaining hurdles during a panel at market research firm DisplaySearch’s 2007 HDTV Conference, Oct. 10-11, in Los Angeles.
The panel will address:

• How sales of HD-DVD and Blu-ray disc hardware and software compare;
• The state of consumer adoption and what’s needed to motivate buyers;
• Whether there is a magic bullet for consumers, such as lower player prices, upcoming big titles or convincing buyers of the benefits of HD regardless of format.

Panelists for the session include:

• Andy Parsons, senior VP, Pioneer, chairman of the U.S. Promotion Committee, Blu-ray Disc Association;
• Don Ecklund, executive VP of advanced technologies, Sony Pictures Home Entertainment;
• Ken Graffeo, executive VP of marketing, Universal Studios Home Entertainment, co-president, HD-DVD North America Promotion Group;
• Amir Majidimehr, corporate VP, Consumer Media Technology Group, Microsoft;
• Dan Silverberg, VP, HD media development, Warner Bros.

For more information, visit www.displaysearch.com/hdtv2007.