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Swedish cinema chain commits to HD
Dec 27, 2006 6:00 AM
The SF Bio Bergakungen cinema is one of 21 locations in Sweden where the company is replacing its 35mm projection system with digital HD projectors.
SF Bio has selected HD-capable projectors to equip more
than 400 screens in 210 cinemas at 21 locations across Sweden.
The new HD projectors will replace the use of 35mm
projection systems. The HD systems will be operational early next year.
Bonnier, which owns SF Bio, is Sweden’s leading cinema
chain with 210 screens in 21 locations across Sweden. SF Media, a division of
SF Bio, conducts commercial screenings in more than 235 cinemas.
Pre-show advertising material, screenings, previews and
general media content will be screened in each of the cinemas. Each advertising
campaign is booked from a central location and distributed in 1920 x 1080 HD
over an advanced broadband platform with digital 5.1 sound.
Among the new projectors to be used are the
projectiondesign cineo3+ 1080 HD projectors.
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