Switched Digital Video (SDV) technologies provide cable operators with a long-term approach to keep pace with expanding HD and high-speed data services, according to market research group In-Stat.
SDV improves efficiency of video distribution via coax when compared to today’s approach that makes every channel available all the time at the set-top box. SDV also will make it easier for cable operators to compete with rivals, such as digital broadcast satellite and telco TV operators.
By 2012, SDV will become dominant, according to In-Stat analyst Gerry Kaufhold.
Recent In-Stat research, part of the “Worldwide Switched Digital Video for Cable TV” report, found:
- The market for SDV equipment, software and services is expected to grow from about $165 million during 2008 to more than $1 billion in 2012.
- North America will be the biggest market, with Asia coming on strong later.
- Large cable TV systems will drive early growth for SDV.
- Medium cable TV systems will become an important segment as early as 2009.
- Even small cable TV systems will turn to SDV in large numbers after 2010.