Nearly two of three U.S. consumers own an HDTV, and within the next year or two, that figure is expected to rise to three-quarters of all consumers, according to a new study from ORC, an Infogroup company.
The research group also asked consumers about which brands they perceived as being synonymous with high quality. Forty-three percent selected Sony, followed by Samsung at 11 percent; Panasonic at 5 percent; Vizio at 4 percent; Phillips and LG at 3 percent; Toshiba, RCA and Sharp at 2 percent; and Magnzvox, Mitsubishi, JVC and Zenith at 1 percent.
The research group also found that public awareness about 3-D television is strong. According to Robert Clark, senior VP of ORC’s technology market insights practice, 60 percent of consumers are aware of 3-D TV; however, just 5 percent plan to buy a 3-D TV within the next two years.