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Two financial firms purchase Clarity Visual Systems display products

Jan 26, 2005 8:48 AM, Digital Signage Update e-newsletter

First Tech and First Security are using the 50in Margay rear-projection displays to present corporate messaging to customers, along with localized promotions and text-based news.

Beaverton, OR-based First Tech Credit Union and Conway, AR-based First Security Bank recently installed Clarity's Bobcat and Margay displays in anticipation of comprehensive digital signage rollouts throughout their respective branches. With these commitments, nearly three dozen banks and credit unions nationwide have instituted digital signage using Clarity displays, and a number are planning complete, system-wide installations.

First Tech and First Security both chose the Clarity displays to replace traditional paper-based POP signage. They are using the Bobcat and Margay units to present corporate messaging to customers, along with localized promotions and text-based news. Both institutions acknowledge the cost advantages of digital signage over traditional methods, particularly its ability to alleviate wait-line fatigue.

Bobcat is a 40in direct view LCD. It is a stand-alone display that has been optimized for in-store environments. Margay is a 50in rear-projection display. It can be installed in banner or tower configurations, providing customers with flexibility in digital messaging. Both displays offer high-resolution image quality and support network and Web-based digital signage content delivery.

For more information, visit www.clarityvisual.com.

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