You are here: Home Page»Infrastructure» Indoor Media TV deploys 40-store network for Ramstore
Indoor Media TV deploys 40-store network for Ramstore
May 12, 2006 1:54 PM, Digital Signage Update e-newsletter
After a two-year evaluation period, Ramstore Retail Network is deploying a state-of- the-art digital signage network to approximately 40 store locations in major cities throughout the Russian Federation. The Ramstore chain comprises shopping centers, hypermarkets and supermarkets.
Indoor Media TV (IMTV) Russia is both the integrator and an investor in the Ramstore project. Ramstore stores with high sales and customer volumes were identified in Moscow and major regional centers including Saint Petersburg, Krasnoyarsk, Kazan, North Novgorod, Rostov, Podolsk and Zelenograd. The IMTV Network was deployed in high-traffic zones and provides product information, video clips, and corporate promotional messages. In addition, local content, including news, sports and weather, plays at each POS location. To maintain relevancy, content changes weekly and varies over the channel.
Tony Yammine, IMTV’s European board chairman, says that with 75 percent of purchase decisions made at the point-of-sale, the network is expected to provide a 30 percent sales lift.
For this first phase of the IMTV system rollout, 1000 Panasonic LCD Screens are powered by the Scala InfoChannel platform. All media is simultaneously transmitted to all screens using satellite or Internet connections.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
