Jun 6, 2005 8:00 AM, Transition to Digital e-newsletter
At the Cabletelevison Advertising Bureau’s annual sales conference, SeaChange International introduced targeted advertising delivery with ZIP-plus-four precision, high-density inserters, a content preparation workstation, and digital cue tone systems.
Available this summer, the SeaChange on-demand advertising solution lets network operators begin inserting advertisements into individual on-demand streams. The solution integrates with existing video-on-demand systems, initially enabling ad insertions at the beginning and end of streamed programs. It also provides reporting on aggregate set-top activity during ads and automated stream splicing.
SeaChange’s on-demand advertising solution dynamically places ads into on-demand programs, distributing orders and aggregating reports across VOD operations. It automatically ingests ads from spot libraries, prepares them for dynamic insertion (including conversion to VOD encode specifications) and orders placement based on time and categories, including program, genre, network/content source, zone or ZIP-plus-four.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
